CDC launches “zombie apocalypse” preparedness campaign based on Fukushima

Published: May 20th, 2011 at 10:19 am ET
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U.S. officials turn to zombie ‘apocalypse’ to promote emergency preparedness, Vancouver Sun, May 20, 2011:

Americans are being asked to prepare themselves for possibly the most dangerous situation imaginable: a zombie apocalypse.

That’s right. Zombies.

The U.S.-based Centers for Disease Control made its message of emergency preparedness a little sexier this year by turning to a trendy piece of pop culture: a blog offering advice on how to prepare for the inevitable moment when the walking dead take over the Earth and come looking to feed on you. [...]

The CDC designed the campaign based on a passing comment about zombies and the seeping nuclear material from the Fukushima plant in tsunami-devastated Japan. [...]

See the campaign here.

Published: May 20th, 2011 at 10:19 am ET
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311 comments

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