Title: Jon Stewart’s ‘Daily Show’ Goes Nuclear With Power-Industry Ads
Author: Brian Wingfield
Date: March 20, 2012
“The Daily Show with Jon Stewart” is going nuclear.
The Nuclear Energy Institute, representing companies including Entergy Corp. (ETR) and Southern Co. (SO), will use the Emmy- award winning Comedy Central show starting today for an advertising campaign showing the value of atomic power a year after the triple meltdown at Japan’s Fukushima Dai-Ichi plant.
The industry wants “to reach some of the younger audience that are helping to shape policy,” Scott Peterson, the Washington-based industry group’s senior vice president for communications, told reporters on a conference call yesterday. [...]
The NEI is joining other industry groups, such as the American Petroleum Institute, that are seeking to reach policymakers in an election year where energy policy has become a central theme. [...]
Read the report here
Published: March 20th, 2012 at 11:04 am ET