Watch: ‘The Daily Show’ debuts cartoon ad by nuclear industry (VIDEO)

Published: March 22nd, 2012 at 2:38 pm ET


Follow-up to: [intlink id=”memories-daily-show-going-nuclear-nuclear-industry-will-show-starting-today-advertising-campaign-showing-value-atomic-power-trying-target-younger-audience-bloomberg” type=”post”]{{empty}}[/intlink]

Title: NEI Launches New Nuclear Ad Campaign on ‘Daily Show’
Source: Nuclear Street
Date: Thu, Mar 22 2012 12:29 PM

The NEI is beefing up their advertising budget as they begin a new campaign to educate the public about the value of atomic power one year after the tragedy at Fukushima Dai-Ichi.

Yesterday, the organization debuted a 60-second commercial on the popular Comedy Central program “The Daily Show with Jon Stewart.” […]

Cartoon: A sketch or drawing, usually humorous, as in a newspaper or periodical, symbolizing, satirizing, or caricaturing some action, subject, or person of popular interest –

Published: March 22nd, 2012 at 2:38 pm ET


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67 comments to Watch: ‘The Daily Show’ debuts cartoon ad by nuclear industry (VIDEO)

  • PoorDaddy PoorDaddy

    My wish for this day is that someone very talented here on enenews will REMAKE this commercial. Show the people deformed and dead. Show the trees and animals dead. Expose the 2 penny KWH by adding the costs of nuke clean-up, waste disposal, storage.
    This is an updated version of Disney's Friendly Atom PROPAGANDA!


    • entropy

      I did this to get people to start thinking about the whole mess. Thier animationi is quite disneyseque.

    • milk and cheese milk and cheese

      You could watch THE SIMPSONS' "Two Cars in Every Garage and Three Eyes on Every Fish" from Season Two.

      • Mack Mack

        Counter the commercial point-by-point.


        —-> Their point: America's appetite for electricity is growing



        Plus, the 9% of nuclear energy used in the U.S. could easily be replaced with conservation, wind, solar, efficiencies, etc. Breakthroughs in renewables are coming fast and furious.

        —> Their point: Nuclear energy is clean, safe


        (a) Clean? During a nuclear power plant's normal operations, "Nuclear effluent" is released into the air and water. Effluent consists of dangerous radionuclides like Iodine-131, cesium-137, strontium-90, tritium, and they're found in the air, milk, cattle, fish, etc. around nuclear power plants.

        How do we know this?

        Because the NRC monitors them:

        200 fission products are created in the nuclear cycle, and hundreds of chemicals, many of them highly toxic, are used in the nuclear cycle.

        b) Safe? If nuclear plants are safe, why will only the government insure them? And why isn't your house insured for a nuclear event?

        If they're safe, why are studies showing higher incidences of leukemia in children living near nuclear power plants:

        Safe? If there's a meltdown, land can be uninhabitable for ages; food, air and water can be radioactively contaminated, and there can be serious health effects.

        • Mack Mack

          —> Their point: Nuclear energy provides electricity 24/7 for 1 in 5 homes and businesses.


          "Nuclear power plant outages in U.S. up 60% over five-year average – Twice as much as last year"


          —> Their point: Cost 2 cents per kilowatt hour


          The taxpayer or ratepayer pays for:

          — the security and storage of nuclear waste FOREVER.
          — the insurance for nuclear power plants
          — government agencies like the NRC
          — NRC lawsuits
          — decommissioning
          — the 14% that the government subsidizes nuclear energy
          — if there's a meltdown, most of the liability
          — government studies
          — repairs, studies and lawsuits often paid by the ratepayer
          — construction capital costs
          — the billions of dollars for a dangerous MOX fuel plant


          —> Their point: Nuclear energy is America's largest source of clean air electricity


          Iodine, Krypton and Xenon in the air is not clean.

          Nuclear meltdowns have polluted the atmosphere with radiation that comes down in the rain and snow.

          Mill tailings from uranium mining pollute the air with Radon.


          —> Their point: The men and women working at nuclear power plants are committed to making it safer


          Nuclear workers testing positive for alcohol or drugs:

      • Auntie Nuke

        Do you have a link to this Simpson's episode? I thought it had been taken out of circulation.

  • TheBigPicture TheBigPicture

    Ads won't be effective …it's a different world now.

  • obewanspeaks obewanspeaks

    Ahhh yes the continuing saga of the "Invisible Nuclear Radiation Contamination Eugenics Program"!

    To bad they didn't tell the little kids the truth and that they have already successfully sickened and killed most of their grandparents, aunts and uncles and are now working on their parents.

    The woman's right to abortion was created specifically to hide the deformed and sick babies being born from the early days of the Nuclear Weapon Testing Program radiation fallout that contaminated the entire country.

    It is what it is.

    A new generation about to be fooled by those in control of writing our nation's laws.

    • bigfatscaryman sdyogini

      I have never heard or even thought a thing as the abortion comment you just wrote, it makes absolute perfect sense and if I could get more down on this whole mess we're in, I would.

    • AGreenRoad AGreenRoad

      In part that may be true, just as many Thalidomide babies were born due to use of patent drugs.

      A jumbo jet full of people crash and get killed every day, due to nothing buth the Big Pharma industry drug side effects and hospital 'mistakes'.

      How long would an airline stay in business if it had that kind of track record, and customer satisfaction record?

      The nuclear industry is much the same.. only the deaths are completely invisible and cannot be traced back to the source.

      Low dose radiation causing changes in children

      Low dose radiation dangers, lessons from Chernobyl

      Radiation dangers in food and water

      Women have come a long ways since 1800's, when women were objects, they had no rights, they could be raped with no consequences, they could not own property, they could not vote, and were shunned from the community or worse, for violating even the most basic church 'rules'.

      One of the rights that women fought for was to have control over their own bodies, and to have a say in what life they bring to the world either through birth control and/or abortion.

      Women back even a few years ago had to use coat hangers when abortion was illegal, in back alleys. Many women died from infections and more, trying to do this on their own. Women are GOING TO DO THIS. I would rather they do it with the help of a health professional, instead of with a quack or no one in a back alley. What happens between a woman and her doctor is HER business, not the governments, or a religion.

      Unless that is, we all want to go back to the Middle Ages and take away all rights women have.. maybe they will sign up for this voluntarily, if we scare them enough… Communists, terrorists, boogeymen, etc. I kind of…

  • bigfatscaryman sdyogini

    WHAT?!!!! If I find out this is not a big joke like the flintstones smoking camels, then I will never watch Jon S again, what a friggin CROCK.

  • Oh, for Pete's sake. That is the ugliest, most juvenile, absolutely most stupendously stupid bit of bullshit transparent propaganda I have ever seen in my life. And I actually DID those "duck and cover" drills in grade school.

    Jon Stewart must truly believe his audience is comprised of pure idiots and certifiable morons. Thank goodness I don't have television (and haven't since 1976). My entire family's much smarter for it…

    • HoTaters HoTaters

      Typical drivel pandered to the unwashed masses like we're morons.

    • Auntie Nuke

      Stewart is not in charge of advertising sales. But he could refuse to run it, or take a stand about it, or ridicule it on his program, or choose to start including anti-nuke info on the program. His silence is disturbing in one who so loves to take down or at least annoy the powers that be. Meanwhile, do not underestimate the power of a cutesy cartoon to lull Americans into believing the big nuke lies. That was a brilliantly done piece of propaganda, down to sneaking in the term "Native American" as a crafty little subliminal (it's a sly fuzziness of the sound around "Made in American"). The fact that the cartoon people don't even look like real people takes any nuclear reality out of the picture. Remember, folks, these people have literally unlimited financial resources to create their propaganda. Don't be surprised if these turn up on Saturday morning cartoon programs.

  • fireguyjeff fireguyjeff

    My guess is that you are not old enough to have experienced the atomic or tobacco propaganda of the 50s and especially 60s here in the US.

    No doubt in my mind that it is no joke that The Daily Show has gone nuclear.
    And no doubt that Stewart had any choice in the matter either.

    Growing up in that era, there were endless very cheesy poorly animated (think sub-South Park) cartoon commercials meant to "educate" everyone about the wonderful benefits of nuclear energy and petroleum. We were addressed as though we were ignorant and not very intelligent, yet in need of knowing just enough to buy in to the idea, yet only enough to not think of questioning any of it.

    As for the Flintstones smoking, I do not question that cartoon xdrfox linked for us as being the real deal and an original.

    As for tobacco, just search for old cigarette ads.
    You will most likely find them shocking.
    They were considered quite benign in their day.
    The back of most magazines had depictions of doctors preferred
    choices on what brand to smoke.
    Tobacco ads were not (in the cultural psychology) differentiated from food or tooth paste commercials.

  • NoNukes NoNukes

    The use of the image of the multi-racial family is to suggest that nuclear is very current, very 21st Century?

    Why the fiction of "2 cents" instead of "one cent" or "3 cents?" Maybe because of the popular phrase "My two cents?" They want that "my," the possession.

    Something vintage about it, evocative of the childhoods of Stewart's audience.

  • Christophe Christophe

    It's pretty amazing to me that this commercial could see the day, and on the DailyShow of all places.

    Remember: each commercial is the result of intense study and work, including tests on population samples and so on. I can imagine a Fox News subscriber being dense enough and ignorant enough to mostly fall for such BS, but I would suspect that a significant portion of the DailyShow would react very negatively to such obvious propaganda and lies. Sadly, it seems I must be wrong.

    I guess they plan on making progress in part by repeating the message. As the Nazi Goebbels said, "If you repeat a lie often enough, it becomes the truth".

    Anyhow, for an example of how much work goes into a printed ad, and to see just how deceitful and purely evil the ad agencies are, check this out: ("Leaked Ad Training Document)

  • girlygrrll

    Nuclear propaganda from the 1950's wasn't this juvenile. Wonder how it would play with the audience of Dancing With The Stars?

  • TheBigPicture TheBigPicture

    Conan O'Brien would never allow this.

  • Kevin Kevin

    .02 cents a kilowatt hour eh? Let me go check my bill…..

    Aww thats what I thought…… for some reason I am being charged significantly more. Odd that.

    I used to watch the Daily Show when "W" was in power, but when hopey changey showed up the apologist appettite of both Stewart and Colbert became less tolerable.

    Obviously Obama is going to be re-elected and that is probably good, only because the alternatives are nightmarish,but it is disappointing to watch the so called left carry out the Bush agenda on steroids while having the likes of the Daily Show and Colbert run soothing dont worry be happy programming.

  • obewanspeaks obewanspeaks

    I could not agree more as you have linked to the radiation contamination problems and child rearing.

    But how could a women after birth face such horrible consequences of a birthed child with no feet or no toes or with two heads?

    What was done, had to be done by those in power and they knew it, so they made it happen.

    These birth defects have been the hidden secrets stuffed into millions of closets behind the scenes of this 60 year Nuclear Industry Practice.

    The sooner the Truth is told, the sooner the nation's future can be changed for the better.

  • Hydro electric are cheaper and do not need to be subsidize endlessly and are clean air and land, nuclear is not !

  • CaptD CaptD

    I hope someone will start a RUSH type recall to boycott ALL the advertisers of the Daily Show, until Nuclear has gone Bye Bye, I know I'd sign on ASAP.

    Jon is cool but Nuclear is NOT!


    • NorCalOceanBluff


      That is an excellent idea. The vote we make by spending or not spending our dollars is more powerful, in my opinion, than the vote we make at the ballot box. It also is a lot more effective, I would imagine, if a producer knows why you are not buying their product.

      I don't watch the Jon Stewart Show, don't even know what network it is on or when, but I would be happy to send them an email explaining why I will never watch their show, and would also be happy to send an email to any advertiser on that show explaining that I will never buy their products as long as they advertise on the Jon Stewart Show because the show promotes nuclear energy which I believe is too dangerous and should be discontinued.

      Does anyone have a list with the Jon Stewart Show email address and the names and email addresses of all of his advertisers?

  • TheBigPicture TheBigPicture

    The commercials are a last ditch effort, and proof that the tide is turning.

  • James2

    Very interesting they are using the cartoon approach.

    Apparently they are trying to make nuclear seem very simplified.

    No talk about Uranium or Plutonium or MOX – etc. – they must think people are very turned off by the technical jargon.

    I would counter with a simple message – "nuclear roulette" Which city will die next?

  • TheBigPicture TheBigPicture

    Or, "which country will be next".

  • PoorDaddy PoorDaddy

    I was just informed that youtube just disabled the comments/likes/dislikes for this video. It was not disabled this morning as I added a comment.
    My comment was roughly this……"The only truth in this vid is at about 0:11 an ugly, greenish Tumor starts growing on the question mark as it turns into the Earth. SHUT EM ALL DOWN" !

    This was put out by NEI, I think it is a pro nuke lobbying group. A very powerful, devious industry indeed if they can tell youtube to "disable comments, we don't like them."
    The up side is this….If they are trying to silence you, then you are making a difference. Keep up the good work all!

  • a female faust a female faust

    <3 enenews: hugs 2 all y'all: gives me hope

    — just want to say that i love all you people. first thing i did was try yo think of a point by point rebuttal — then i glance at the comments. —

  • obewanspeaks obewanspeaks

    The use of Uranium and MOX fuel can't be that bad!

    Maybe instead they ought to show these pictures to all the little kids watching "The Daily Show with Jon Stewart"!

    Sure while they are on the screen then Jon could crack a couple of jokes for all the kids too!

    His ratings will skyrocket!

  • DebbyS

    I watched the commercial, waiting for the Comedy Central logo to come on, meaning it was redirecting the viewer to CC's website and their copyrighted content. I didn't see that. The commercial is just a commercial, just like other commercials one has to sit through on any commercial TV channel. The advertiser bought time on Comedy Central, likely scheduling their spot for The Daily Show because they know it's popular. I don't think it reflects on the editorial/entertainment content of the show itself — unless Jon makes pro-nuke comments or has a series of pro-nuke guests. If Jon does that I'll be as upset as anyone here. But for now, since I haven't had cable in several years, I only check their site to see what guests they're having and if I should watch. I haven't seen any interesting in months. I'm thinking that if anyone might seem "pro" nuke, it's Colbert, who could have a pro-nuke guest on — who Colbert would then trap and eat alive while doing his faux right-wing persona. Actually, I'd love Colbert to have Amory Lovins as a guest. Lovins was fighting nukes back in the 60s and 70s, and had terrific, largely ignored ideas about solar power.

  • DebbyS

    Oh, if Colbert had Lovins, Lovins would come out on top because secretly Colbert would admire him. Jon Stewart would like Lovins, too.

  • stopnp stopnp

    Ridiculous. I can only hope our younger generations don't play into this ridiculous propaganda

  • a female faust a female faust

    just braved the #twitter current (@femalefaust) to go tell stephen colbert(@stephenathome. @thecolbertreport) what you said. DebbyS. i think he would have him on the show if he saw your comment.

    oh and i found out tepco just replaced another bunch of thermometers. made a #stuxnet comment about it. but that's off topic.

  • CaptD CaptD

    If Jon doesn't have a say in who advertises on his show then prove it by putting some Honest Nuclear radioactive pollution news in his show, which he does have control over…

    Simple Yet effective…

  • bleep_hits_blades

    The very simple, rudimentary, unappealing art work in this commercial suggests to me that it was a 'rush-rush' job. Visually it really lack interest and pizazz.

    Must get the damage-control propaganda out there ASAP!

  • Fred

    Makes one wonder if the anti-carbon dioxide nonsense of the AGW religion wasn't started in some nuclear lobbyist's boardroom, doesn't it?

    How many million cubic miles of CO2 did the massive steel furnaces use to make that big containment??….hee hee

    • Bobby1

      Whether AGW is real or not, the issue was hijacked by the pro-nukers to greenwash nuclear power. "A happy green world for our kids, powered by nukes." A horrible ugly lie.

      Not only that, the radiation from Fuku itself may be causing global warming.

      • Mack Mack

        No doubt about it. Look at all the record-breaking heat and crazy weather since Japan's nuclear crisis.

  • PoorDaddy PoorDaddy

    Yep, just because we're gettin nuked doesn't necessarily make global warming a myth, but from where I sit right this minute, gimme a good old fashion, filthy coal plant.

  • TheBigPicture TheBigPicture

    Not coal. In fact, it needn't be anything "dangerous" to create electricity. Scientists should advance safe and renewable energy (only), otherwise they are a fool. I want a debate with said scientists, and their employers. Here and now is a good time, lets start.

  • Lee Binder

    everybody, please complain right at the source:

    take 20 seconds and just briefly write what you think.

    Thank you.

  • a female faust a female faust

    disabled youtube comments viewable (for now) at

    … at least some of them. sorry about the mess up there. still getting used to no tags.

  • SmokinSess SmokinSess

    Flagged as dangerous. 🙂

  • bleep_hits_blades

    I have seen a bit of Jon Stewart once or twice – never an entire show. He is talented, and can be funny; butI consider it very naive, to think that it is actually 'his' show. It is the network's and the advertisers' show. He's just the talent. And they, his bosses, are 'insiders' and working with, of, by, and for the elites' and their globalist agenda. TV serves the globalists. You don't have to be a rocket scientist to figure that out.

    I don't watch TV, haven't for most of my life – all of my adult life. To me it has always seemed so phony and disgusting and purile and vulgar and mostly boring; I do not understand how people can endure all of those commercials (though when I have watched TV after a long time not seeing it, the commercials struck me as the most interesting and creative things on TV).

    The 'alleged' news I consider to be steeped, soaked, imbued, shot-through and marinated in dis-info… TV is mind control – programming packaged as and wrapped in entertainment.

    TV is brainwashing, it's vulgar, it appeals to the lowest common denominator, it gets us used to vulgar trashy phony things. It keeps our minds constantly on sex, which is what many of the subliminals are designed to do. (They want us to be 'Dionysian.')

    I have long been mystified how it is that others don't find it as repellent as I do.

    Just reinforces my theory that the stork had a night out with the boys, right before he was called out to deliver me, really tied one on, had a bad hang-over, wanted – needed!- to sleep it off, but … damned if he didn't get that call, and groggy and hung-over, and with a splitting headache that the half a dozen asprins didn't touch – well, the way I figure it, that groggy bird delivered me to the wrong….damned… planet….

  • TheBigPicture TheBigPicture

    The sad Nuke industry will attempt to run these commercials wherever they can, and probably kids shows as well. As for Jon (Stuart Leibowitz) ..he's just one, and maybe a test market for the commercials.

  • bleep_hits_blades

    Thanks, stock, for favorable feed-back to my comment.

    TV is so repellant to me, when I watch it – is so obviously being used for programming and dis-info purposes – and/or is so disgustingly vulgar and mindless – that I just wonder how people can stand it.

    Equally disturbing and revolting are the music videos on You Tube and elsewhere online, which have so many references to satanism and S & M, etc. It is so obvious that the masses are being programmed, and HOW they are being programmed (Dionysian, decadent, centered in the senses, not in the intellect).

    My people perish from lack of smarts…

    I do recall a few good programs on – what is it called – the TV equivalent of NPR (which also is controlled, both of them are controlled) – good programs not on political issues, of course, but about art, plays etc. – not political subjects. Saw these when at a friend's, not on my TV, which I have never had (though grandparents did give my kids TVs, which I never watched, but I could not deny them TV because I knew there would be to much 'backlash,' so to speak – would alienate them from me. However when preschoolers they did not have TV – instead, we read books – lots & lots of delightful books for kids).